Letter from the CEO

Willson Cross
Co-founder & CEO
LinkedIn

My favourite definition of scaling a company is building the bridge while your best talent is already walking across it. You can’t do that without rethinking what borders actually mean.

For Canadian companies, this is the 600-pound beaver in the room. We talk about "hiring globally" like it requires a committee and a five-year plan. Some call it "polite expansion", as if world-class talent will wait for us to fill out the right forms.

I’m here to tell you the beaver works for us now.

The companies featured here refuse to let imaginary lines dictate their hiring. A climate tech firm onboarding engineers in Nairobi before their morning coffee. A Montreal fintech paying teams in six currencies before lunch. They’re not "going global", they simply refuse to leave talent on the table.

What strikes me is their understanding that the future of HR is removing friction, with employment law as competitive advantage. They measure time-to-hire in hours, not weeks. They’ve built foundations invisible until you need them: contracts that survive court challenges, payroll that understands German Works Councils and Brazilian 13th-month pay.

The philosophical shift is subtle but decisive. Global employment becomes table stakes rather than a differentiator.

Talent is everywhere. Opportunity should be too.

Let’s get to work.

Willson Cross
Co-founder & CEO, Borderless AI